PAIDI is repeatedly Brand of the Century in 2025 – an honour that stands for brands of outstanding importance in Germany. This prestigious award has been presented for over a decade by an independent jury made up of experts from various industries and organised by publisher Dr Florian Langenscheidt and the ‘Die Zeit’ publishing group. The jury selects brands that are considered role models and pioneers in their field and that impress consumers with their consistent quality, innovation and trust. In the children’s furniture category, PAIDI is exemplary for sustainable, high-quality furniture that grows with children and accompanies them safely from infancy to teenage years.
What does ‘Brand of the Century’ mean?
The ‘Brand of the Century’ award recognises German brands that are representative of their product category and enjoy a special status in the minds of consumers. The winners are presented in the publication ‘German Standards – Brands of the Century’, which provides an overview of traditional German brands. These are brands that not only play a pioneering role in their segment, but also impress with their longevity and innovative strength.
The selection criteria for the ‘Brand of the Century’ award
The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.
Why PAIDI remains Brand of the Century
The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.
